Category: Sell More Wine

22
Mar

3 Ideas to Help You Kick off Your Spring Calling

Posted by / Sales Skills, Sell More Wine, wine club

Have a Reason for the Call

When you call your customers, it’s a great idea to have a good reason for the phone call. I mean–sure you want them to buy wine, but even a simple introduction can go a long way. Something like, “The reason I’m calling you today is because we are almost out of X varietal and are calling all of our best customers to make sure they don’t miss out!” That is a really simple one and can make your customers feel special and more open to anything else you have to say. If you have good records of their prior purchases, this can be even better because the offer can be tailored to them.Continue Reading..

28
Feb

Calling Your Customers Outsourcing vs. DIY

Posted by / Sell More Wine

The big questions every winery must ask when they decide to call their customers is whether to outsource the work or try to do it themselves. There are a number of advantages and disadvantages to both. We’ll help you break down the biggest pros and cons of each to help you determine which path is best for your winery.Continue Reading..

25
Jan

8 Reasons to Call Your Customers

Posted by / Sell More Wine

It’s understandable why many wineries feel that calling their customers isn’t such a great idea. After all, when telemarketing comes to mind, many of us turn to a preconceived notion of a used vacuum cleaner salesman and worry that calling their customers is an interruption to their day. What many fail to realize, is that people love getting a call from their favorite winery.Continue Reading..

05
Apr

Want Better Holiday Wine Sales? Start Calling Now

Posted by / Getting Organized, Managing Staff, Sell More Wine

Now that the spring and summer months are here, it’s time for your customers to get back outside and start enjoying nature. For your winery, it’s a great time to start calling your customers. Now is a great time to call to help clean up your database and sell some wine before it becomes too hot to ship!Continue Reading..

01
Mar

The Best Way to Incentivize Your Customers

Posted by / Sell More Wine

In order to help boost sales, offering a discount can get it done. But it’s often not the best way to go. Let’s say you call a customer and offer them a great discount on your wine. Perhaps they will buy more than usual, and that’s great! But the danger of offering a discount like that, is the next time they buy, there is a good chance they will expect it again. Continue Reading..

12
Jan

Get Your Calling Organized for a Great 2016

Posted by / Managing Staff, Sales Skills, Sell More Wine, Uncategorized

Now that the holidays are in the rear-view mirror along with the craziness of the season, you can finally look forward to the new year. When it comes to your customer database, spring is the time to call your customers to help make sure your customer data is up to date and to continue building strong relationships. To ensure a successful spring calling campaign, now is the time to get ready!

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28
Oct

4 Easy Ways to Get Your Staff Engaged and Calling Your Customers

Posted by / Managing Staff, Sell More Wine

The clock is ticking and Thanksgiving will be here in just under 4 weeks. You still have time to sell wine and send it out to arrive before the turkey is ready. You have wine and customers to call, how do you get your staff on the phone to sell some additional wine without them kicking, screaming, bleeding and crying? Keep it simple. Here are four things you can do right now to get them on the phone within an hour.

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15
Oct

Get Your Customers Stocked Up for the Holidays

Posted by / Holiday Season, Sell More Wine

It’s that time of year again. Thanksgiving is right around the corner and it’s time your staff aught to be calling and selling wine to your top customers. Let’s face it, your customers will be drinking wine this holiday season. When you call and give them an opportunity to buy, you make sure that it’s your wine they’re drinking. Here are four ideas to boost your sales when you call this season.

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30
Jun

16 Tweetable Direct to Consumer Wine Sales Tips

Posted by / Sell More Wine

Do you want to sell more wine? Well of Course you do! In this blog we have compiled a handful of great wine sales nuggets so short that you can even tweet them.  Grow you direct to consumer sales in under 140 characters.

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09
Jun

3 Reasons Why Your Customers Love to Get a Call from Your Winery

Posted by / Sell More Wine

Often, the concern is that calling customers is telemarketing and everyone hates telemarketers. The truth is, customers really like to hear from your winery because they love the people, the wine and the memories they’ve made. I have called customer for 25 years and it never ceases to amaze me how when you call a customer, even if they don’t buy, say thank you for the call. It’s incredible!

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