Category: Training

08
Oct

The Biggest Key to Selling Wine

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Whether it’s over the phone or in the tasting room, the better your staff is at relating to your customers, the more wine they’re going to sell. This holiday selling season, make it a priority and you’re sure to see your staff not only selling more wine, but giving your customers a better experience as a whole. And there’s one sure-fire way to make it happen too.Continue Reading..

17
Nov

Building Rapport with Customers

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

In the tasting room, building rapport with customer is often much less challenging. The dynamic that body language and a handshake add help customers build that connection with you that makes them feel comfortable and more eager to buy. On the phone however, salespeople don’t have this luxury. However, selling over the phone does have one major element of human communication that is absolutely vital and arguably the most important. That is the voice.

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29
Sep

3 Things Your Sales Team Must Understand to Succeed

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

A common pitfall of salespeople is to feel the need to convince a customer to buy a product. We’ve all been on the receiving end of this. Even if they do eventually convince you to buy the product, feeling used and taken advantage of is typically the end result. Sales, and more specifically, wine sales shouldn’t be like this. Whether your staff is selling in the tasting room or over the phone, they should understand that their #1 job is to listen to your customers and understand their interests. When your salespeople learn to ask questions and listen to your customers, they will be able to tailor offers to them and become more successful sellers. Here are three strategies that are essential to help close a sale.

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18
Aug

Why Getting Your Staff Trained in Telesales is a Smart Move

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Getting your staff trained to call your customers can be a great opportunity for you to sell more wine. But often wineries see calling as a bad thing. After all, everyone hates telemarketers don’t they? The reality is that wine is different. Your customers love to get a call from your winery because it lets them escape their day to day life and allows them to imagine their good times in wine country. Here are several huge benefits of getting your staff prepared to sell over the phone:

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05
May

Wine Telephone Sales: See The Objection as an Opportunity

Susan Cole

Susan Cole

Susan has over 18 years of experience in the wine industry in direct to consumer marketing. With her sales expertise and unique ability to build relationships, she has helped wineries both large and small meet and surpass their revenue goals.
Susan Cole

When we extend the invitation to purchase wine to our telephone customer, many times we hear an objection, or a reason the person can’t (or won’t) buy. Perhaps customers feel it isn’t polite to just say no to the calling person, or maybe—they really are still thinking about purchasing.Continue Reading..

16
Mar

The Power of Great Questions

Susan Cole

Susan Cole

Susan has over 18 years of experience in the wine industry in direct to consumer marketing. With her sales expertise and unique ability to build relationships, she has helped wineries both large and small meet and surpass their revenue goals.
Susan Cole

“It is more powerful to be able to ask great questions than it is to have all the answers in the book.”

During my sales training sessions, I will say this at least twice and more often than not—repeat it three or four times. Perhaps it may seem counter-intuitive, but if your customer is talking more and you are talking less, you are on the right track to sell wine.

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