Category: wine club

Avatar
22
Jan

5 Sales Campaign Ideas to Launch in 2020

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

With the rush of the holiday season over, it’s time to start focusing on how to help your winery win in 2020. Over the last year, we’ve been helping our clients to identify areas where they could be serving their customers better, and crafting campaigns aimed at helping them reengage with those customers. Whether you’ve got customers that have slipped through the cracks, or simply could be buying more if someone gave them a call, here are a few great campaign ideas you can run this year to give your wine sales the jolt you’ve been looking for.Continue Reading..

Avatar
23
Oct

Making the Most of Credit Card Declines

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

There’s a good chance you may be a little too familiar with the feeling of seeing a wine shipment ready to go out; but instead, it’s sitting there due to the customer’s credit card coming back declined. While it can be frustrating, it’s simply a reality in the wine industry that a customer’s first priority when they get a new card probably isn’t to update their wine club membership. And with credit card fraud continuing to increase year over year, credit card declines aren’t going to slow down. And of course, since your wine club members are likely regular travelers, they are even more susceptible to credit card theft. But instead of fretting over seeing an unpaid shipment sitting in your winery, take it as an opportunity to connect with your customer and even sell them more wine.

Continue Reading..

Avatar
24
Apr

Creative Ways to Capture Customer Info at Your Winery

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Summers are one of the best times of the year for winery’s with all the summer traffic from tourists. It creates the perfect opportunity for you to get organized and start growing your list of customers. That way, when the holiday season rolls around again, you will have that information ready to go when you’re ready to kick-off your fall calling campaign and start you push for holiday sales.Continue Reading..

Avatar
22
Mar

3 Ideas to Help You Kick off Your Spring Calling

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Have a Reason for the Call

When you call your customers, it’s a great idea to have a good reason for the phone call. I mean–sure you want them to buy wine, but even a simple introduction can go a long way. Something like, “The reason I’m calling you today is because we are almost out of X varietal and are calling all of our best customers to make sure they don’t miss out!” That is a really simple one and can make your customers feel special and more open to anything else you have to say. If you have good records of their prior purchases, this can be even better because the offer can be tailored to them.Continue Reading..

Avatar
06
Jul

Having Trouble with Wine Club Credit Card Declines? Here are Tips to Help You Stay on Top of Them

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Let’s say you run your wine club batch and 10% (or more) of the credit cards come back declined. How can you get these resolved fast? How can you avoid this in the future? Here are a few ways to stay on top of the declined and expired cards, allowing you to recapture 40% to 60% of your total declines.

Continue Reading..