While wine club retention has been a hot topic for a number of years, it’s never been more critical than in 2020. Between closed tasting rooms and minimal traveling, it’s a given that wineries have struggled to find new club members. This makes retention that much more important for wineries. Fortunately, the answer is simple: create more value. Any way your winery can think to add additional value for your customers will help curb attrition. When customers see lots of value, they’re more likely to keep their membership and continue to enjoy your wine. Here are a few ideas to help you get started.