Category: Holiday Season

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12
Sep

Is Your Competition Calling Your Customers?

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

It’s September already, 2020 is flying by, and some of us can’t wait to get to 2021.  Every year the holidays seem to start earlier and this year is no different (from that perspective).  With more wineries turning to telesales, DTC has become more competitive than ever; and there is a  good possibility your customers are being called by other wineries. But the best news of all is that they are buying! There’s tons of potential for wineries that are set up to take advantage of it. But consumers only have so much room to store the wine and a limited budget, so you don’t want to wait too long to call them. The market has become more aggressive with great shipping specials and packaged deals.  The question is, do you have a campaign in place and ready to launch?  Here are three things you need to consider when kicking off your holiday campaign:

 

1. The sooner you call the better.  It allows you to clean up your customer list with up to date info and plan for a second call later in the holidays for customer that request it.

2. Contrary to popular belief not all customers are interested in a Zoom tasting. So if you’re not calling, there are likely to be a significant number of customers you haven’t touched over the last 6 months.  A customer call can be friendly, informative and timely, as well as long or short. The important thing is to have a plan in place and start picking up the phone.

3. Finally, because some people are still housebound, they’ll really enjoy a call from the winery.  Its a reminder of a great experience they had and an opportunity to pick up some of their favorite wines they cannot normally get elsewhere.

Your customers want your wine now and for the holidays. You just need to call them.
 
Please feel free to contact us if you need some help getting things going.
 
Thanks again and stay safe!
 
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17
Aug

1 Simple Way to Get Better Holiday Sales

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

It’s no secret that the holiday season can make or break your year. And in the uncertain times we’re going through, you need to be doing everything you can to make sure your holiday selling season is a success. Through our telesales campaigns, we are continually able to help wineries have better holiday sales. One of the ways we’re able to continually get stronger holiday sales for our clients is by starting to call earlier.Continue Reading..

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29
Aug

5 Reasons to Start Your Holiday Calling in September

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

In my years of doing telesales for wineries, I’ve always been a huge advocate of starting holiday calling right after Labor Day. I’ve always found that customers suddenly become really eager to buy that first week in September. That said, here are 5 more reasons why starting your calling in September is the way to go.Continue Reading..

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18
Sep

Bootstrapping Your Holiday Calling Campaign

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Labor Day has come and gone, which means the SOND holiday selling season is upon us! Now is the time of year to kick your holiday sales into gear. There is little doubt your neighboring wineries will be calling their customers this time of year, but will you? If not, you’re passing up the potential to really grow your holiday sales this year. It’s not too late to start getting organized to call, but the sooner you start the better. Here are a few key steps you must take to get your holiday calling campaign off the ground.Continue Reading..

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14
Sep

Big Wins for Starting Holiday Sales in September

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Every year we tell wineries that their holiday sales shouldn’t be starting in October but instead, right after Labor Day in September. It’s starting to cool down and customers are thinking about buying wine again. All they need is the little extra push that a phone call provides. This year has been no different. We have killed it so far in September and we’re only half way through the month. Continue Reading..

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26
Oct

The Best Way to Give Your Customers Holiday Deals

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

During the Holidays, it is tempting to offer big discounts to incentivize your customers to buy more wine. While this can help you to grow your sales, it can also be a huge mistake. Once you start to discount your wine, customers will expect it again in the future. With that in mind, you have to be very careful when handing out discounts to your customers. Continue Reading..

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15
Oct

Get Your Customers Stocked Up for the Holidays

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

It’s that time of year again. Thanksgiving is right around the corner and it’s time your staff aught to be calling and selling wine to your top customers. Let’s face it, your customers will be drinking wine this holiday season. When you call and give them an opportunity to buy, you make sure that it’s your wine they’re drinking. Here are four ideas to boost your sales when you call this season.

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02
Feb

3 Ways to Get Organized and Sell More Wine this Spring

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

The holidays are over and spring is fast approaching, which means it’s time to start thinking about your spring promotions. Calling your customers in the spring is important as it will:

  • Help you keep your database up to date
  • Build a stronger relationship with your customers
  • Engage customers that  don’t buy as often, giving your customers another opportunity to buy your wine

Have a plan. Wineries that organize spring calling campaigns see better sales when the holiday’s come around because they were able to update their database by calling before the holidays hit.

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29
Oct

Four Weeks to Thanksgiving and Time Left!

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

red-wine2

That was fast! Year-end is almost here and you are swamped with harvest, club shipments and holiday sales. Your customers are stocking up and the big question is, “will it be your wine they buy?” There is still time to call the top customers, show them some love, tell them a story and get their order in (as they are busy too). Here is what you need to do:

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