Category: Sell More Wine

23
Oct

Making the Most of Credit Card Declines

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

There’s a good chance you may be a little too familiar with the feeling of seeing a wine shipment ready to go out; but instead, it’s sitting there due to the customer’s credit card coming back declined. While it can be frustrating, it’s simply a reality in the wine industry that a customer’s first priority when they get a new card probably isn’t to update their wine club membership. And with credit card fraud continuing to increase year over year, credit card declines aren’t going to slow down. And of course, since your wine club members are likely regular travelers, they are even more susceptible to credit card theft. But instead of fretting over seeing an unpaid shipment sitting in your winery, take it as an opportunity to connect with your customer and even sell them more wine.

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08
Oct

The Biggest Key to Selling Wine

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

Whether it’s over the phone or in the tasting room, the better your staff is at relating to your customers, the more wine they’re going to sell. This holiday selling season, make it a priority and you’re sure to see your staff not only selling more wine, but giving your customers a better experience as a whole. And there’s one sure-fire way to make it happen too.Continue Reading..

05
Jun

Are You Missing Out on Summer Wine Sales?

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

It’s no surprise that the summer months provide a great opportunity for wineries. People are taking more time for themselves to leisure and travel and so it’s a great time to enjoy the extra foot traffic and meet new customers for your winery. Therefore, it’s easy to focus on getting your tasting room set up to capture new leads and improve the overall customer experience in your winery. However, if you’re not picking up the phone too, you’re leaving one of the biggest advantages to the summer months completely untapped.Continue Reading..

26
Mar

3 Ways to Avoid Credit Card Declines

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

There are few things more annoying than getting a wine club shipment together but suddenly, you get hit with a decline for the card you have on file. Suddenly, it become a scramble to reach the customer and get their card updated. But many times, credit card declines are completely avoidable as long as you’re staying on top of it. Here are three ways you can help avoid them and keep your wine club shipments headed out on time.Continue Reading..

28
Feb

Why You Should Be Calling Your Customers in the Spring

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

The wineries I work with all love doing calling campaigns over the holiday season. And why wouldn’t they? It’s really as simple as calling and asking whether or not they have enough wine for their upcoming get-togethers with family and friends and then making the offer. Calling during the holidays is a no-brainer. But the reality is, calling during the spring months can be just as successful.¬†Continue Reading..

10
Jan

DTC Sales: It’s All About the Experience!

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

Why Do You Sell DTC?

Okay, maybe that’s a silly question. Obviously it gives your winery another avenue to sell more wine! But if you’re doing it right, DTC sales should be much more than that. Whether you’re calling customers over the phone, or selling through your website, your #1 focus should always be on your customer experience.Continue Reading..

22
Mar

3 Ideas to Help You Kick off Your Spring Calling

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

Have a Reason for the Call

When you call your customers, it’s a great idea to have a good reason for the phone call. I mean–sure you want them to buy wine, but even a simple introduction can go a long way. Something like, “The reason I’m calling you today is because we are almost out of X varietal and are calling all of our best customers to make sure they don’t miss out!” That is a really simple one and can make your customers feel special and more open to anything else you have to say. If you have good records of their prior purchases, this can be even better because the offer can be tailored to them.Continue Reading..

28
Feb

Calling Your Customers Outsourcing vs. DIY

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

The big questions every winery must ask when they decide to call their customers is whether to outsource the work or try to do it themselves. There are a number of advantages and disadvantages to both. We’ll help you break down the biggest pros and cons of each to help you determine which path is best for your winery.Continue Reading..

25
Jan

8 Reasons to Call Your Customers

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

It’s understandable why many wineries feel that calling their customers isn’t such a great idea. After all, when telemarketing comes to mind, many of us turn to a¬†preconceived notion of a used vacuum cleaner salesman and worry that calling their customers is an interruption to their day. What many fail to realize, is that people love getting a call from their favorite winery.Continue Reading..

15
Jun

It May Be Too Hot To Ship, But it’s Not Too Hot to Call

Mark Parton

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

Now that the summer has arrived, and shipping wine down south is not a possibility, that doesn’t mean it’s not still a good idea to call your customers. Even with the temperatures heating up, there are still a number of great reasons to call this summer.Continue Reading..