Ready to start calling your customers and selling more wine? Here are a few ideas to help get your campaign off the ground this spring.Continue Reading..
While this summer looks very different than what any of us planned for 2020, there are still ways your winery can continue growing your customer base right now. In reality, now is the perfect time to hone your message and really double down on what makes your winery special. Take the time to share your story and even a few recent struggles with customers, and they’ll easily be captivated by your winery. Here’s a few tips you can use now to help keep your customer base growing this summer.Continue Reading..
The wineries I work with all love doing calling campaigns over the holiday season. And why wouldn’t they? It’s really as simple as calling and asking whether or not they have enough wine for their upcoming holiday get-togethers with family and friends and then making the offer. Calling during the holidays is a no-brainer. But the reality is, calling during the spring months can be just as successful. Continue Reading..
With the rush of the holiday season over, it’s time to start focusing on how to help your winery win in 2020. Over the last year, we’ve been helping our clients to identify areas where they could be serving their customers better, and crafting campaigns aimed at helping them reengage with those customers. Whether you’ve got customers that have slipped through the cracks, or simply could be buying more if someone gave them a call, here are a few great campaign ideas you can run this year to give your wine sales the jolt you’ve been looking for.Continue Reading..
There’s a good chance you may be a little too familiar with the feeling of seeing a wine shipment ready to go out; but instead, it’s sitting there due to the customer’s credit card coming back declined. While it can be frustrating, it’s simply a reality in the wine industry that a customer’s first priority when they get a new card probably isn’t to update their wine club membership. And with credit card fraud continuing to increase year over year, credit card declines aren’t going to slow down. And of course, since your wine club members are likely regular travelers, they are even more susceptible to credit card theft. But instead of fretting over seeing an unpaid shipment sitting in your winery, take it as an opportunity to connect with your customer and even sell them more wine.
Whether it’s over the phone or in the tasting room, the better your staff is at relating to your customers, the more wine they’re going to sell. This holiday selling season, make it a priority and you’re sure to see your staff not only selling more wine, but giving your customers a better experience as a whole. And there’s one sure-fire way to make it happen too.Continue Reading..
It’s no surprise that the summer months provide a great opportunity for wineries. People are taking more time for themselves to leisure and travel and so it’s a great time to enjoy the extra foot traffic and meet new customers for your winery. Therefore, it’s easy to focus on getting your tasting room set up to capture new leads and improve the overall customer experience in your winery. However, if you’re not picking up the phone too, you’re leaving one of the biggest advantages to the summer months completely untapped.Continue Reading..
There are few things more annoying than getting a wine club shipment together but suddenly, you get hit with a decline for the card you have on file. Suddenly, it become a scramble to reach the customer and get their card updated. But many times, credit card declines are completely avoidable as long as you’re staying on top of it. Here are three ways you can help avoid them and keep your wine club shipments headed out on time.Continue Reading..
Okay, maybe that’s a silly question. Obviously it gives your winery another avenue to sell more wine! But if you’re doing it right, DTC sales should be much more than that. Whether you’re calling customers over the phone, or selling through your website, your #1 focus should always be on your customer experience.Continue Reading..
Have a Reason for the Call
When you call your customers, it’s a great idea to have a good reason for the phone call. I mean–sure you want them to buy wine, but even a simple introduction can go a long way. Something like, “The reason I’m calling you today is because we are almost out of X varietal and are calling all of our best customers to make sure they don’t miss out!” That is a really simple one and can make your customers feel special and more open to anything else you have to say. If you have good records of their prior purchases, this can be even better because the offer can be tailored to them.Continue Reading..