The wineries I work with all love doing calling campaigns over the holiday season. And why wouldn’t they? It’s really as simple as calling and asking whether or not they have enough wine for their upcoming holiday get-togethers with family and friends and then making the offer. Calling during the holidays is a no-brainer. But the reality is, calling during the spring months can be just as successful.
Just because the holidays are over, that doesn’t mean your customers have stopped drinking wine. But are they drinking YOUR wine? The only way you can be sure is if you give them a call and ask. It’s also a great time to let customers know what exciting things are happening at your winery in 2020.
Not only will you sell more wine in the spring, but calling early in the year will help keep your database up to date. If you’re only calling once per year, that’s the only time you’re going to be updating phone numbers, expired credit cards, and addresses. By the time the holiday season comes around, you’ll be able to spend less time maintaining your database and more time selling.
So how do your craft a great offer?
Just remind your customers that during the summer months, the temperatures are going to warm up and in many places wine will be too hot to ship. Then simply ask if they’re stocked up for the summer months.
Ready to grow your sales but don’t have anyone to do your calling? Telewine Group is ready to start a custom calling campaign personalized for your winery. We can be up in running in 72 hours, selling wine to your customers and providing them the excellent customer service they expect. Get in touch to learn more!