Great sales people are an essential part of nearly any business. Without a solid team that loves talking about your wine and sharing their own experiences, you’ll be hard pressed to get customers excited about your winery. These individuals serve as the face of your winery and they’re the first people your customers come into contact with. Over the last few years, wineries have struggled to find great salespeople and tasting room staff. Whatever your personal staffing needs, here are a few key things to look for or cultivate in new hires as you work to keep your tasting room staffed and sales people on the phones.Continue Reading..