Wine Sales Blog

08
Oct

The Biggest Key to Selling Wine

Whether it’s over the phone or in the tasting room, the better your staff is at relating to your customers, the more wine they’re going to sell. This holiday selling season, make it a priority and you’re sure to see your staff not only selling more wine, but giving your customers a better experience as a whole. And there’s one sure-fire way to make it happen too.Continue Reading..

29
Aug

5 Reasons to Start Your Holiday Calling in September

In my years of doing telesales for wineries, I’ve always been a huge advocate of starting holiday calling right after Labor Day. I’ve always found that customers suddenly become really eager to buy that first week in September. That said, here are 5 more reasons why starting your calling in September is the way to go.Continue Reading..

05
Jun

Are You Missing Out on Summer Wine Sales?

It’s no surprise that the summer months provide a great opportunity for wineries. People are taking more time for themselves to leisure and travel and so it’s a great time to enjoy the extra foot traffic and meet new customers for your winery. Therefore, it’s easy to focus on getting your tasting room set up to capture new leads and improve the overall customer experience in your winery. However, if you’re not picking up the phone too, you’re leaving one of the biggest advantages to the summer months completely untapped.Continue Reading..

24
Apr

Creative Ways to Capture Customer Info at Your Winery

Summers are one of the best times of the year for winery’s with all the summer traffic from tourists. It creates the perfect opportunity for you to get organized and start growing your list of customers. That way, when the holiday season rolls around again, you will have that information ready to go when you’re ready to kick-off your fall calling campaign and start you push for holiday sales.Continue Reading..

26
Mar

3 Ways to Avoid Credit Card Declines

There are few things more annoying than getting a wine club shipment together but suddenly, you get hit with a decline for the card you have on file. Suddenly, it become a scramble to reach the customer and get their card updated. But many times, credit card declines are completely avoidable as long as you’re staying on top of it. Here are three ways you can help avoid them and keep your wine club shipments headed out on time.Continue Reading..

28
Feb

Why You Should Be Calling Your Customers in the Spring

The wineries I work with all love doing calling campaigns over the holiday season. And why wouldn’t they? It’s really as simple as calling and asking whether or not they have enough wine for their upcoming get-togethers with family and friends and then making the offer. Calling during the holidays is a no-brainer. But the reality is, calling during the spring months can be just as successful. Continue Reading..

10
Jan

DTC Sales: It’s All About the Experience!

Why Do You Sell DTC?

Okay, maybe that’s a silly question. Obviously it gives your winery another avenue to sell more wine! But if you’re doing it right, DTC sales should be much more than that. Whether you’re calling customers over the phone, or selling through your website, your #1 focus should always be on your customer experience.Continue Reading..

18
Sep

Bootstrapping Your Holiday Calling Campaign

Labor Day has come and gone, which means the SOND holiday selling season is upon us! Now is the time of year to kick your holiday sales into gear. There is little doubt your neighboring wineries will be calling their customers this time of year, but will you? If not, you’re passing up the potential to really grow your holiday sales this year. It’s not too late to start getting organized to call, but the sooner you start the better. Here are a few key steps you must take to get your holiday calling campaign off the ground.Continue Reading..

29
May

3 Ways Calling Your Customers Can Be Great Customer Service

When you hear about calling your customers, naturally you probably think about selling more wine to your customers. But that is only a part of why calling your customers is a great idea. The reality is that you won’t only sell more wine, but offer better customer service too. Here are three ways that calling your customers can help you offer better customer service.Continue Reading..

22
Mar

3 Ideas to Help You Kick off Your Spring Calling

Have a Reason for the Call

When you call your customers, it’s a great idea to have a good reason for the phone call. I mean–sure you want them to buy wine, but even a simple introduction can go a long way. Something like, “The reason I’m calling you today is because we are almost out of X varietal and are calling all of our best customers to make sure they don’t miss out!” That is a really simple one and can make your customers feel special and more open to anything else you have to say. If you have good records of their prior purchases, this can be even better because the offer can be tailored to them.Continue Reading..