The Blog

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12
Sep

Is Your Competition Calling Your Customers?

It’s September already, 2020 is flying by, and some of us can’t wait to get to 2021.  Every year the holidays seem to start earlier and this year is no different (from that perspective).  With more wineries turning to telesales, DTC has become more competitive than ever; and there is a  good possibility your customers are being called by other wineries. But the best news of all is that they are buying! There’s tons of potential for wineries that are set up to take advantage of it. But consumers only have so much room to store the wine and a limited budget, so you don’t want to wait too long to call them. The market has become more aggressive with great shipping specials and packaged deals.  The question is, do you have a campaign in place and ready to launch?  Here are three things you need to consider when kicking off your holiday campaign:

 

1. The sooner you call the better.  It allows you to clean up your customer list with up to date info and plan for a second call later in the holidays for customer that request it.

2. Contrary to popular belief not all customers are interested in a Zoom tasting. So if you’re not calling, there are likely to be a significant number of customers you haven’t touched over the last 6 months.  A customer call can be friendly, informative and timely, as well as long or short. The important thing is to have a plan in place and start picking up the phone.

3. Finally, because some people are still housebound, they’ll really enjoy a call from the winery.  Its a reminder of a great experience they had and an opportunity to pick up some of their favorite wines they cannot normally get elsewhere.

Your customers want your wine now and for the holidays. You just need to call them.
 
Please feel free to contact us if you need some help getting things going.
 
Thanks again and stay safe!
 
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17
Aug

1 Simple Way to Get Better Holiday Sales

It’s no secret that the holiday season can make or break your year. And in the uncertain times we’re going through, you need to be doing everything you can to make sure your holiday selling season is a success. Through our telesales campaigns, we are continually able to help wineries have better holiday sales. One of the ways we’re able to continually get stronger holiday sales for our clients is by starting to call earlier.Continue Reading..

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30
Jul

3 Ways to Continue Growing Your Customer Base

While this summer looks very different than what any of us planned for 2020,  there are still ways your winery can continue growing your customer base right now. In reality, now is the perfect time to hone your message and really double down on what makes your winery special. Take the time to share your story and even a few recent struggles with customers, and they’ll easily be captivated by your winery. Here’s a few tips you can use now to help keep your customer base growing this summer.Continue Reading..

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10
Mar

Why You Should Be Calling Your Customers This Spring

The wineries I work with all love doing calling campaigns over the holiday season. And why wouldn’t they? It’s really as simple as calling and asking whether or not they have enough wine for their upcoming holiday get-togethers with family and friends and then making the offer. Calling during the holidays is a no-brainer. But the reality is, calling during the spring months can be just as successful. Continue Reading..

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22
Jan

5 Sales Campaign Ideas to Launch in 2020

With the rush of the holiday season over, it’s time to start focusing on how to help your winery win in 2020. Over the last year, we’ve been helping our clients to identify areas where they could be serving their customers better, and crafting campaigns aimed at helping them reengage with those customers. Whether you’ve got customers that have slipped through the cracks, or simply could be buying more if someone gave them a call, here are a few great campaign ideas you can run this year to give your wine sales the jolt you’ve been looking for.Continue Reading..

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23
Oct

Making the Most of Credit Card Declines

There’s a good chance you may be a little too familiar with the feeling of seeing a wine shipment ready to go out; but instead, it’s sitting there due to the customer’s credit card coming back declined. While it can be frustrating, it’s simply a reality in the wine industry that a customer’s first priority when they get a new card probably isn’t to update their wine club membership. And with credit card fraud continuing to increase year over year, credit card declines aren’t going to slow down. And of course, since your wine club members are likely regular travelers, they are even more susceptible to credit card theft. But instead of fretting over seeing an unpaid shipment sitting in your winery, take it as an opportunity to connect with your customer and even sell them more wine.

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08
Oct

The Biggest Key to Selling Wine

Whether it’s over the phone or in the tasting room, the better your staff is at relating to your customers, the more wine they’re going to sell. This holiday selling season, make it a priority and you’re sure to see your staff not only selling more wine, but giving your customers a better experience as a whole. And there’s one sure-fire way to make it happen too.Continue Reading..

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29
Aug

5 Reasons to Start Your Holiday Calling in September

In my years of doing telesales for wineries, I’ve always been a huge advocate of starting holiday calling right after Labor Day. I’ve always found that customers suddenly become really eager to buy that first week in September. That said, here are 5 more reasons why starting your calling in September is the way to go.Continue Reading..

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05
Jun

Are You Missing Out on Summer Wine Sales?

It’s no surprise that the summer months provide a great opportunity for wineries. People are taking more time for themselves to leisure and travel and so it’s a great time to enjoy the extra foot traffic and meet new customers for your winery. Therefore, it’s easy to focus on getting your tasting room set up to capture new leads and improve the overall customer experience in your winery. However, if you’re not picking up the phone too, you’re leaving one of the biggest advantages to the summer months completely untapped.Continue Reading..

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24
Apr

Creative Ways to Capture Customer Info at Your Winery

Summers are one of the best times of the year for winery’s with all the summer traffic from tourists. It creates the perfect opportunity for you to get organized and start growing your list of customers. That way, when the holiday season rolls around again, you will have that information ready to go when you’re ready to kick-off your fall calling campaign and start you push for holiday sales.Continue Reading..