The Blog

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18
Sep

Bootstrapping Your Holiday Calling Campaign

Labor Day has come and gone, which means the SOND holiday selling season is upon us! Now is the time of year to kick your holiday sales into gear. There is little doubt your neighboring wineries will be calling their customers this time of year, but will you? If not, you’re passing up the potential to really grow your holiday sales this year. It’s not too late to start getting organized to call, but the sooner you start the better. Here are a few key steps you must take to get your holiday calling campaign off the ground.Continue Reading..

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29
May

3 Ways Calling Your Customers Can Be Great Customer Service

When you hear about calling your customers, naturally you probably think about selling more wine to your customers. But that is only a part of why calling your customers is a great idea. The reality is that you won’t only sell more wine, but offer better customer service too. Here are three ways that calling your customers can help you offer better customer service.Continue Reading..

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22
Mar

3 Ideas to Help You Kick off Your Spring Calling

Have a Reason for the Call

When you call your customers, it’s a great idea to have a good reason for the phone call. I mean–sure you want them to buy wine, but even a simple introduction can go a long way. Something like, “The reason I’m calling you today is because we are almost out of X varietal and are calling all of our best customers to make sure they don’t miss out!” That is a really simple one and can make your customers feel special and more open to anything else you have to say. If you have good records of their prior purchases, this can be even better because the offer can be tailored to them.Continue Reading..

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14
Sep

Big Wins for Starting Holiday Sales in September

Every year we tell wineries that their holiday sales shouldn’t be starting in October but instead, right after Labor Day in September. It’s starting to cool down and customers are thinking about buying wine again. All they need is the little extra push that a phone call provides. This year has been no different. We have killed it so far in September and we’re only half way through the month. Continue Reading..

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28
Mar

When Should I Call My Customers. . .and what should I say?

In order for your calling campaign to be effective, calling at the right times is vital. While sales can happen at any time, the reality is that if you’re calling a customer on a Monday morning, it’s probably not going to be a very exciting time for sales. Just as important, is what to say when you call them. It’s always a good idea to have at least a tentative script in mind to give your reps confidence and create a more consistent experience. Continue Reading..

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28
Feb

Calling Your Customers Outsourcing vs. DIY

The big questions every winery must ask when they decide to call their customers is whether to outsource the work or try to do it themselves. There are a number of advantages and disadvantages to both. We’ll help you break down the biggest pros and cons of each to help you determine which path is best for your winery.Continue Reading..

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25
Jan

8 Reasons to Call Your Customers

It’s understandable why many wineries feel that calling their customers isn’t such a great idea. After all, when telemarketing comes to mind, many of us turn to a preconceived notion of a used vacuum cleaner salesman and worry that calling their customers is an interruption to their day. What many fail to realize, is that people love getting a call from their favorite winery.Continue Reading..

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26
Oct

The Best Way to Give Your Customers Holiday Deals

During the Holidays, it is tempting to offer big discounts to incentivize your customers to buy more wine. While this can help you to grow your sales, it can also be a huge mistake. Once you start to discount your wine, customers will expect it again in the future. With that in mind, you have to be very careful when handing out discounts to your customers. Continue Reading..

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12
Oct

6 Weeks Until Thanksgiving–Get Your Customers Stocked Up!

You’ve got 6 weeks until Thanksgiving and no doubt, your customers will be needing wine.  Now it the perfect time to make sure they are stocked up with plenty of wine for Thanksgiving and the holiday parties coming in December too. This time of year you have the perfect reason to call–simply ask if they’re stocked up with enough wine for the Holidays. If they’re not ready to buy just yet, that’s fine. Schedule a call with them for a few weeks out when they will be ready to buy. The sooner you start your calling the better. Chances are neighboring wineries have already started so there’s no time to lose!Continue Reading..

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28
Sep

Make This Holiday Season the Best Yet

It’s that time of year again. Your customers are thinking about the holidays and they’re ready to buy wine for gifts and parties. You know they’ll be buying wine this holiday season. But is your winery the first thing on their mind? Maybe, maybe not. Will your neighbor wineries be calling them too? Absolutely. Customers buy from multiple wineries, so it’s imperative you start calling now and get the sale.Continue Reading..