The wineries I work with all love doing calling campaigns over the holiday season. And why wouldn’t they? It’s really as simple as calling and asking whether or not they have enough wine for their upcoming holiday get-togethers with family and friends and then making the offer. Calling during the holidays is a no-brainer. But the reality is, calling during the spring months can be just as successful. Continue Reading..
The Blog
Jan
With the rush of the holiday season over, it’s time to start focusing on how to help your winery win in 2020. Over the last year, we’ve been helping our clients to identify areas where they could be serving their customers better, and crafting campaigns aimed at helping them reengage with those customers. Whether you’ve got customers that have slipped through the cracks, or simply could be buying more if someone gave them a call, here are a few great campaign ideas you can run this year to give your wine sales the jolt you’ve been looking for.Continue Reading..
Oct
There’s a good chance you may be a little too familiar with the feeling of seeing a wine shipment ready to go out; but instead, it’s sitting there due to the customer’s credit card coming back declined. While it can be frustrating, it’s simply a reality in the wine industry that a customer’s first priority when they get a new card probably isn’t to update their wine club membership. And with credit card fraud continuing to increase year over year, credit card declines aren’t going to slow down. And of course, since your wine club members are likely regular travelers, they are even more susceptible to credit card theft. But instead of fretting over seeing an unpaid shipment sitting in your winery, take it as an opportunity to connect with your customer and even sell them more wine.
Oct
Whether it’s over the phone or in the tasting room, the better your staff is at relating to your customers, the more wine they’re going to sell. This holiday selling season, make it a priority and you’re sure to see your staff not only selling more wine, but giving your customers a better experience as a whole. And there’s one sure-fire way to make it happen too.Continue Reading..
Aug
In my years of doing telesales for wineries, I’ve always been a huge advocate of starting holiday calling right after Labor Day. I’ve always found that customers suddenly become really eager to buy that first week in September. That said, here are 5 more reasons why starting your calling in September is the way to go.Continue Reading..
Jun
It’s no surprise that the summer months provide a great opportunity for wineries. People are taking more time for themselves to leisure and travel and so it’s a great time to enjoy the extra foot traffic and meet new customers for your winery. Therefore, it’s easy to focus on getting your tasting room set up to capture new leads and improve the overall customer experience in your winery. However, if you’re not picking up the phone too, you’re leaving one of the biggest advantages to the summer months completely untapped.Continue Reading..
Apr
Summers are one of the best times of the year for winery’s with all the summer traffic from tourists. It creates the perfect opportunity for you to get organized and start growing your list of customers. That way, when the holiday season rolls around again, you will have that information ready to go when you’re ready to kick-off your fall calling campaign and start you push for holiday sales.Continue Reading..
Mar
There are few things more annoying than getting a wine club shipment together but suddenly, you get hit with a decline for the card you have on file. Suddenly, it become a scramble to reach the customer and get their card updated. But many times, credit card declines are completely avoidable as long as you’re staying on top of it. Here are three ways you can help avoid them and keep your wine club shipments headed out on time.Continue Reading..
Jan
Why Do You Sell DTC?
Okay, maybe that’s a silly question. Obviously it gives your winery another avenue to sell more wine! But if you’re doing it right, DTC sales should be much more than that. Whether you’re calling customers over the phone, or selling through your website, your #1 focus should always be on your customer experience.Continue Reading..
Sep
Labor Day has come and gone, which means the SOND holiday selling season is upon us! Now is the time of year to kick your holiday sales into gear. There is little doubt your neighboring wineries will be calling their customers this time of year, but will you? If not, you’re passing up the potential to really grow your holiday sales this year. It’s not too late to start getting organized to call, but the sooner you start the better. Here are a few key steps you must take to get your holiday calling campaign off the ground.Continue Reading..