It seems businesses everywhere are struggling to find enough these days; and wineries are certainly not immune to the staffing shortage. Now that more and more people are feeling comfortable leaving their homes and traveling again, your winery is bound to see more foot traffic this summer. But do you have your tasting room set up to handle it?

When a winery is short staffed, one thing that can easily be overlooked is making sure you’re collecting a customer’s information. After all, your tasting room staff is busy making sure that everyone is enjoying your wine. Here are a few ideas to help ensure you’re still capturing customer information during theses unprecedented staffing challenges.Continue Reading..

It’s easy to see why wineries love to call their customers in the fall and winter months. Since it’s right before the holidays, customers are eager to buy so they have gifts and enough to enjoy for their upcoming festivities. The reality is that calling in the spring can be just as crucial for your sales as the fall and winter months. Here are a few reasons why keeping in touch with your customers is vital this spring.Continue Reading..

In order for your calling campaign to be effective, calling at the right times is vital. While sales can happen at any time, the reality is that if you’re calling a customer on a Monday morning, it’s probably not going to be a very exciting time for sales. Just as important, is what to say when you call them. It’s always a good idea to have at least a tentative script in mind to give your reps confidence and create a more consistent experience. Continue Reading..

You’ve got 6 weeks until Thanksgiving and no doubt, your customers will be needing wine.  Now it the perfect time to make sure they are stocked up with plenty of wine for Thanksgiving and the holiday parties coming in December too. This time of year you have the perfect reason to call–simply ask if they’re stocked up with enough wine for the Holidays. If they’re not ready to buy just yet, that’s fine. Schedule a call with them for a few weeks out when they will be ready to buy. The sooner you start your calling the better. Chances are neighboring wineries have already started so there’s no time to lose!Continue Reading..

It’s that time of year again. Your customers are thinking about the holidays and they’re ready to buy wine for gifts and parties. You know they’ll be buying wine this holiday season. But is your winery the first thing on their mind? Maybe, maybe not. Will your neighbor wineries be calling them too? Absolutely. Customers buy from multiple wineries, so it’s imperative you start calling now and get the sale.Continue Reading..

The Holiday Selling season starts now! That’s right, customers are very responsive right after labor day. It’s a perfect time to start calling your customers again and kick your selling into gear.Continue Reading..

October, November and December, it’s the holiday season to sell wine. When I first entered the wine industry, OND was the standard. As I started to do calling for my clients, I quickly realized that customers were very responsive the day after Labor Day. And so it was, OND became SOND.

September / Labor Day is less than a week away! Here is why you need to start your calling now:

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