Ready to start calling your customers and selling more wine? Here are a few ideas to help get your campaign off the ground this spring.Continue Reading..
While wine club retention has been a hot topic for a number of years, it’s never been more critical than in 2020. Between closed tasting rooms and minimal traveling, it’s a given that wineries have struggled to find new club members. This makes retention that much more important for wineries. Fortunately, the answer is simple: create more value. Any way your winery can think to add additional value for your customers will help curb attrition. When customers see lots of value, they’re more likely to keep their membership and continue to enjoy your wine. Here are a few ideas to help you get started.
It’s September already, 2020 is flying by, and some of us can’t wait to get to 2021. Every year the holidays seem to start earlier and this year is no different (from that perspective). With more wineries turning to telesales, DTC has become more competitive than ever; and there is a good possibility your customers are being called by other wineries. But the best news of all is that they are buying! There’s tons of potential for wineries that are set up to take advantage of it. But consumers only have so much room to store the wine and a limited budget, so you don’t want to wait too long to call them. The market has become more aggressive with great shipping specials and packaged deals. The question is, do you have a campaign in place and ready to launch? Here are three things you need to consider when kicking off your holiday campaign:
It’s no secret that the holiday season can make or break your year. And in the uncertain times we’re going through, you need to be doing everything you can to make sure your holiday selling season is a success. Through our telesales campaigns, we are continually able to help wineries have better holiday sales. One of the ways we’re able to continually get stronger holiday sales for our clients is by starting to call earlier.Continue Reading..
While this summer looks very different than what any of us planned for 2020, there are still ways your winery can continue growing your customer base right now. In reality, now is the perfect time to hone your message and really double down on what makes your winery special. Take the time to share your story and even a few recent struggles with customers, and they’ll easily be captivated by your winery. Here’s a few tips you can use now to help keep your customer base growing this summer.Continue Reading..
The wineries I work with all love doing calling campaigns over the holiday season. And why wouldn’t they? It’s really as simple as calling and asking whether or not they have enough wine for their upcoming holiday get-togethers with family and friends and then making the offer. Calling during the holidays is a no-brainer. But the reality is, calling during the spring months can be just as successful. Continue Reading..
With the rush of the holiday season over, it’s time to start focusing on how to help your winery win in 2020. Over the last year, we’ve been helping our clients to identify areas where they could be serving their customers better, and crafting campaigns aimed at helping them reengage with those customers. Whether you’ve got customers that have slipped through the cracks, or simply could be buying more if someone gave them a call, here are a few great campaign ideas you can run this year to give your wine sales the jolt you’ve been looking for.Continue Reading..
There’s a good chance you may be a little too familiar with the feeling of seeing a wine shipment ready to go out; but instead, it’s sitting there due to the customer’s credit card coming back declined. While it can be frustrating, it’s simply a reality in the wine industry that a customer’s first priority when they get a new card probably isn’t to update their wine club membership. And with credit card fraud continuing to increase year over year, credit card declines aren’t going to slow down. And of course, since your wine club members are likely regular travelers, they are even more susceptible to credit card theft. But instead of fretting over seeing an unpaid shipment sitting in your winery, take it as an opportunity to connect with your customer and even sell them more wine.
Whether it’s over the phone or in the tasting room, the better your staff is at relating to your customers, the more wine they’re going to sell. This holiday selling season, make it a priority and you’re sure to see your staff not only selling more wine, but giving your customers a better experience as a whole. And there’s one sure-fire way to make it happen too.Continue Reading..
In my years of doing telesales for wineries, I’ve always been a huge advocate of starting holiday calling right after Labor Day. I’ve always found that customers suddenly become really eager to buy that first week in September. That said, here are 5 more reasons why starting your calling in September is the way to go.Continue Reading..