THE BLOG

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05
Jun

Are You Missing Out on Summer Wine Sales?

It’s no surprise that the summer months provide a great opportunity for wineries. People are taking more time for themselves to leisure and travel and so it’s a great time to enjoy the extra foot traffic and meet new customers for your winery. Therefore, it’s easy to focus on getting your tasting room set up to capture new leads and improve the overall customer experience in your winery. However, if you’re not picking up the phone too, you’re leaving one of the biggest advantages to the summer months completely untapped.Continue Reading..

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24
Apr

Creative Ways to Capture Customer Info at Your Winery

Summers are one of the best times of the year for winery’s with all the summer traffic from tourists. It creates the perfect opportunity for you to get organized and start growing your list of customers. That way, when the holiday season rolls around again, you will have that information ready to go when you’re ready to kick-off your fall calling campaign and start you push for holiday sales.Continue Reading..

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26
Mar

3 Ways to Avoid Credit Card Declines

There are few things more annoying than getting a wine club shipment together but suddenly, you get hit with a decline for the card you have on file. Suddenly, it become a scramble to reach the customer and get their card updated. But many times, credit card declines are completely avoidable as long as you’re staying on top of it. Here are three ways you can help avoid them and keep your wine club shipments headed out on time.Continue Reading..

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10
Jan

DTC Sales: It’s All About the Experience!

Why Do You Sell DTC?

Okay, maybe that’s a silly question. Obviously it gives your winery another avenue to sell more wine! But if you’re doing it right, DTC sales should be much more than that. Whether you’re calling customers over the phone, or selling through your website, your #1 focus should always be on your customer experience.Continue Reading..

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18
Sep

Bootstrapping Your Holiday Calling Campaign

Labor Day has come and gone, which means the SOND holiday selling season is upon us! Now is the time of year to kick your holiday sales into gear. There is little doubt your neighboring wineries will be calling their customers this time of year, but will you? If not, you’re passing up the potential to really grow your holiday sales this year. It’s not too late to start getting organized to call, but the sooner you start the better. Here are a few key steps you must take to get your holiday calling campaign off the ground.Continue Reading..

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29
May

3 Ways Calling Your Customers Can Be Great Customer Service

When you hear about calling your customers, naturally you probably think about selling more wine to your customers. But that is only a part of why calling your customers is a great idea. The reality is that you won’t only sell more wine, but offer better customer service too. Here are three ways that calling your customers can help you offer better customer service.Continue Reading..

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22
Mar

3 Ideas to Help You Kick off Your Spring Calling

Have a Reason for the Call

When you call your customers, it’s a great idea to have a good reason for the phone call. I mean–sure you want them to buy wine, but even a simple introduction can go a long way. Something like, “The reason I’m calling you today is because we are almost out of X varietal and are calling all of our best customers to make sure they don’t miss out!” That is a really simple one and can make your customers feel special and more open to anything else you have to say. If you have good records of their prior purchases, this can be even better because the offer can be tailored to them.Continue Reading..

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14
Sep

Big Wins for Starting Holiday Sales in September

Every year we tell wineries that their holiday sales shouldn’t be starting in October but instead, right after Labor Day in September. It’s starting to cool down and customers are thinking about buying wine again. All they need is the little extra push that a phone call provides. This year has been no different. We have killed it so far in September and we’re only half way through the month. Continue Reading..

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28
Mar

When Should I Call My Customers. . .and what should I say?

In order for your calling campaign to be effective, calling at the right times is vital. While sales can happen at any time, the reality is that if you’re calling a customer on a Monday morning, it’s probably not going to be a very exciting time for sales. Just as important, is what to say when you call them. It’s always a good idea to have at least a tentative script in mind to give your reps confidence and create a more consistent experience. Continue Reading..

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28
Feb

Calling Your Customers Outsourcing vs. DIY

The big questions every winery must ask when they decide to call their customers is whether to outsource the work or try to do it themselves. There are a number of advantages and disadvantages to both. We’ll help you break down the biggest pros and cons of each to help you determine which path is best for your winery.Continue Reading..