Great sales people are an essential part of nearly any business. Without a solid team that loves talking about your wine and sharing their own experiences, you’ll be hard pressed to get customers excited about your winery. These individuals serve as the face of your winery and they’re the first people your customers come into contact with. Over the last few years, wineries have struggled to find great salespeople and tasting room staff. Whatever your personal staffing needs, here are a few key things to look for or cultivate in new hires as you work to keep your tasting room staffed and sales people on the phones.Continue Reading..
Category: Managing Staff
Oct
Whether it’s over the phone or in the tasting room, the better your staff is at relating to your customers, the more wine they’re going to sell. This holiday selling season, make it a priority and you’re sure to see your staff not only selling more wine, but giving your customers a better experience as a whole. And there’s one sure-fire way to make it happen too.Continue Reading..
Apr
Now that the spring and summer months are here, it’s time for your customers to get back outside and start enjoying nature. For your winery, it’s a great time to start calling your customers. Now is a great time to call to help clean up your database and sell some wine before it becomes too hot to ship!Continue Reading..
Feb
Hiring a phone sales rep to call your customers can be a great way to manage your message to customers, directly track employee progress and create a stronger, long-term relationship with your customers. Giving your customers a call gives them a small taste of wine country and provides you a great opportunity to sell more juice. Finding someone you trust to share your winery with your loyal customers isn’t always easy though. Here are some things to consider when hiring a Phone Sales Rep.Continue Reading..
Jan
Now that the holidays are in the rear-view mirror along with the craziness of the season, you can finally look forward to the new year. When it comes to your customer database, spring is the time to call your customers to help make sure your customer data is up to date and to continue building strong relationships. To ensure a successful spring calling campaign, now is the time to get ready!
Nov
In the tasting room, building rapport with customer is often much less challenging. The dynamic that body language and a handshake add help customers build that connection with you that makes them feel comfortable and more eager to buy. On the phone however, salespeople don’t have this luxury. However, selling over the phone does have one major element of human communication that is absolutely vital and arguably the most important. That is the voice.
Oct
The clock is ticking and Thanksgiving will be here in just under 4 weeks. You still have time to sell wine and send it out to arrive before the turkey is ready. You have wine and customers to call, how do you get your staff on the phone to sell some additional wine without them kicking, screaming, bleeding and crying? Keep it simple. Here are four things you can do right now to get them on the phone within an hour.
Sep
A common pitfall of salespeople is to feel the need to convince a customer to buy a product. We’ve all been on the receiving end of this. Even if they do eventually convince you to buy the product, feeling used and taken advantage of is typically the end result. Sales, and more specifically, wine sales shouldn’t be like this. Whether your staff is selling in the tasting room or over the phone, they should understand that their #1 job is to listen to your customers and understand their interests. When your salespeople learn to ask questions and listen to your customers, they will be able to tailor offers to them and become more successful sellers. Here are three strategies that are essential to help close a sale.
Aug
Getting your staff trained to call your customers can be a great opportunity for you to sell more wine. But often wineries see calling as a bad thing. After all, everyone hates telemarketers don’t they? The reality is that wine is different. Your customers love to get a call from your winery because it lets them escape their day to day life and allows them to imagine their good times in wine country. Here are several huge benefits of getting your staff prepared to sell over the phone:
May
When we extend the invitation to purchase wine to our telephone customer, many times we hear an objection, or a reason the person can’t (or won’t) buy. Perhaps customers feel it isn’t polite to just say no to the calling person, or maybe—they really are still thinking about purchasing.Continue Reading..