The holidays are over and spring is fast approaching, which means it’s time to start thinking about your spring promotions. Calling your customers in the spring is important as it will:
- Help you keep your database up to date
- Build a stronger relationship with your customers
- Engage customers that don’t buy as often, giving your customers another opportunity to buy your wine
Have a plan. Wineries that organize spring calling campaigns see better sales when the holiday’s come around because they were able to update their database by calling before the holidays hit.
