Category: Getting Organized
With the rush of the holiday season over, it’s time to start focusing on how to help your winery win in 2020. Over the last year, we’ve been helping our clients to identify areas where they could be serving their customers better, and crafting campaigns aimed at helping them reengage with those customers. Whether you’ve got customers that have slipped through the cracks, or simply could be buying more if someone gave them a call, here are a few great campaign ideas you can run this year to give your wine sales the jolt you’ve been looking for.Continue Reading..
Labor Day has come and gone, which means the SOND holiday selling season is upon us! Now is the time of year to kick your holiday sales into gear. There is little doubt your neighboring wineries will be calling their customers this time of year, but will you? If not, you’re passing up the potential to really grow your holiday sales this year. It’s not too late to start getting organized to call, but the sooner you start the better. Here are a few key steps you must take to get your holiday calling campaign off the ground.Continue Reading..
Every year we tell wineries that their holiday sales shouldn’t be starting in October but instead, right after Labor Day in September. It’s starting to cool down and customers are thinking about buying wine again. All they need is the little extra push that a phone call provides. This year has been no different. We have killed it so far in September and we’re only half way through the month. Continue Reading..
Let’s say you run your wine club batch and 10% (or more) of the credit cards come back declined. How can you get these resolved fast? How can you avoid this in the future? Here are a few ways to stay on top of the declined and expired cards, allowing you to recapture 40% to 60% of your total declines.
Now that the summer has arrived, and shipping wine down south is not a possibility, that doesn’t mean it’s not still a good idea to call your customers. Even with the temperatures heating up, there are still a number of great reasons to call this summer.Continue Reading..
Now that the spring and summer months are here, it’s time for your customers to get back outside and start enjoying nature. For your winery, it’s a great time to start calling your customers. Now is a great time to call to help clean up your database and sell some wine before it becomes too hot to ship!Continue Reading..
The holidays are over and spring is fast approaching, which means it’s time to start thinking about your spring promotions. Calling your customers in the spring is important as it will:
- Help you keep your database up to date
- Build a stronger relationship with your customers
- Engage customers that don’t buy as often, giving your customers another opportunity to buy your wine
Have a plan. Wineries that organize spring calling campaigns see better sales when the holiday’s come around because they were able to update their database by calling before the holidays hit.
So, you decided you want to hire a dedicated phone sales rep for your winery. What are your next steps? Here is a “Punch List” of what you need to get the right candidates in the door:Continue Reading..
Scripting gives your reps structure and confidence in knowing what to say when they represent your winery. It is without question one of the most important aspects in a great calling campaign. Here are the four key components to a good calling script.Continue Reading..
Direct to Consumer Telemarketing has become more challenging to navigate over the last 20 years with laws designed to protect consumers. In 1991, Congress enacted the Telephone Consumer Protection Act (TCPA). If you are not aware of the laws—there is a good chance you’re breaking them. For example, a telemarketer who disregards the National Do Not Call Registry could be fined up to $16,000 for each call.Continue Reading..