Do you want to sell more wine? Well of Course you do! In this blog we have compiled a handful of great wine sales nuggets so short that you can even tweet them. Grow you direct to consumer sales in under 140 characters.
When we extend the invitation to purchase wine to our telephone customer, many times we hear an objection, or a reason the person can’t (or won’t) buy. Perhaps customers feel it isn’t polite to just say no to the calling person, or maybe—they really are still thinking about purchasing.Continue Reading..
“It is more powerful to be able to ask great questions than it is to have all the answers in the book.”
During my sales training sessions, I will say this at least twice and more often than not—repeat it three or four times. Perhaps it may seem counter-intuitive, but if your customer is talking more and you are talking less, you are on the right track to sell wine.
Scripting gives your reps structure and confidence in knowing what to say when they represent your winery. It is without question one of the most important aspects in a great calling campaign. Here are the four key components to a good calling script.Continue Reading..