Tag: sales

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30
Jun

16 Tweetable Direct to Consumer Wine Sales Tips

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

Do you want to sell more wine? Well of Course you do! In this blog we have compiled a handful of great wine sales nuggets so short that you can even tweet them.  Grow you direct to consumer sales in under 140 characters.

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05
May

Wine Telephone Sales: See The Objection as an Opportunity

Susan Cole

Susan has over 18 years of experience in the wine industry in direct to consumer marketing. With her sales expertise and unique ability to build relationships, she has helped wineries both large and small meet and surpass their revenue goals.
Susan Cole

When we extend the invitation to purchase wine to our telephone customer, many times we hear an objection, or a reason the person can’t (or won’t) buy. Perhaps customers feel it isn’t polite to just say no to the calling person, or maybe—they really are still thinking about purchasing.Continue Reading..

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16
Mar

The Power of Great Questions

Susan Cole

Susan has over 18 years of experience in the wine industry in direct to consumer marketing. With her sales expertise and unique ability to build relationships, she has helped wineries both large and small meet and surpass their revenue goals.
Susan Cole

“It is more powerful to be able to ask great questions than it is to have all the answers in the book.”

During my sales training sessions, I will say this at least twice and more often than not—repeat it three or four times. Perhaps it may seem counter-intuitive, but if your customer is talking more and you are talking less, you are on the right track to sell wine.

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24
Apr

When I Call Customers, What Should I Say? Script is Crucial

Mark Parton

Managing Director at TeleWine Group
Mark is has 20+ years of call center experience and is a lifetime entrepreneur. He is the founder of Call For Wine which he sold in 2010. As the Managing Director for TeleWine Group, his newest undertaking, Mark is once again helping wineries to offer a better customer experience.
Mark Parton

Latest posts by Mark Parton (see all)

Scripting gives your reps structure and confidence in knowing what to say when they represent your winery. It is without question one of the most important aspects in a great calling campaign. Here are the four key components to a good calling script.Continue Reading..