In order for your calling campaign to be effective, calling at the right times is vital. While sales can happen at any time, the reality is that if you’re calling a customer on a Monday morning, it’s probably not going to be a very exciting time for sales. Just as important, is what to say when you call them. It’s always a good idea to have at least a tentative script in mind to give your reps confidence and create a more consistent experience. Continue Reading..