THE BLOG

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25
Jan

8 Reasons to Call Your Customers

It’s understandable why many wineries feel that calling their customers isn’t such a great idea. After all, when telemarketing comes to mind, many of us turn to a preconceived notion of a used vacuum cleaner salesman and worry that calling their customers is an interruption to their day. What many fail to realize, is that people love getting a call from their favorite winery.Continue Reading..

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26
Oct

The Best Way to Give Your Customers Holiday Deals

During the Holidays, it is tempting to offer big discounts to incentivize your customers to buy more wine. While this can help you to grow your sales, it can also be a huge mistake. Once you start to discount your wine, customers will expect it again in the future. With that in mind, you have to be very careful when handing out discounts to your customers. Continue Reading..

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12
Oct

6 Weeks Until Thanksgiving–Get Your Customers Stocked Up!

You’ve got 6 weeks until Thanksgiving and no doubt, your customers will be needing wine.  Now it the perfect time to make sure they are stocked up with plenty of wine for Thanksgiving and the holiday parties coming in December too. This time of year you have the perfect reason to call–simply ask if they’re stocked up with enough wine for the Holidays. If they’re not ready to buy just yet, that’s fine. Schedule a call with them for a few weeks out when they will be ready to buy. The sooner you start your calling the better. Chances are neighboring wineries have already started so there’s no time to lose!Continue Reading..

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28
Sep

Make This Holiday Season the Best Yet

It’s that time of year again. Your customers are thinking about the holidays and they’re ready to buy wine for gifts and parties. You know they’ll be buying wine this holiday season. But is your winery the first thing on their mind? Maybe, maybe not. Will your neighbor wineries be calling them too? Absolutely. Customers buy from multiple wineries, so it’s imperative you start calling now and get the sale.Continue Reading..

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06
Sep

SOND: Time to Sell for the Holidays

The Holiday Selling season starts now! That’s right, customers are very responsive right after labor day. It’s a perfect time to start calling your customers again and kick your selling into gear.Continue Reading..

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06
Jul

Having Trouble with Wine Club Credit Card Declines? Here are Tips to Help You Stay on Top of Them

Let’s say you run your wine club batch and 10% (or more) of the credit cards come back declined. How can you get these resolved fast? How can you avoid this in the future? Here are a few ways to stay on top of the declined and expired cards, allowing you to recapture 40% to 60% of your total declines.

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15
Jun

It May Be Too Hot To Ship, But it’s Not Too Hot to Call

Now that the summer has arrived, and shipping wine down south is not a possibility, that doesn’t mean it’s not still a good idea to call your customers. Even with the temperatures heating up, there are still a number of great reasons to call this summer.Continue Reading..

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05
Apr

Want Better Holiday Wine Sales? Start Calling Now

Now that the spring and summer months are here, it’s time for your customers to get back outside and start enjoying nature. For your winery, it’s a great time to start calling your customers. Now is a great time to call to help clean up your database and sell some wine before it becomes too hot to ship!Continue Reading..

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08
Mar

How Do I Get My Staff On the Phones?

One of the biggest challenges I hear from wineries doing the calling in house is, “How do I get my staff on the phones”?  Doesn’t matter if it’s the winery or a call center, getting and keep people on the phones is challenging.  Here are 4 ideas on tackling this challenge:Continue Reading..

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01
Mar

The Best Way to Incentivize Your Customers

In order to help boost sales, offering a discount can get it done. But it’s often not the best way to go. Let’s say you call a customer and offer them a great discount on your wine. Perhaps they will buy more than usual, and that’s great! But the danger of offering a discount like that, is the next time they buy, there is a good chance they will expect it again. Continue Reading..