The big questions every winery must ask when they decide to call their customers is whether to outsource the work or try to do it themselves. There are a number of advantages and disadvantages to both. We’ll help you break down the biggest pros and cons of each to help you determine which path is best for your winery.
The biggest advantage to outsourcing your calling is that you don’t have to deal with the hassle. There are no reps to manage, nobody to train, and no need to worry about having the right phone system etc. You also won’t need to worry about things like TCPA compliance which, when not adhered to, can cost your winery hundreds of thousands of dollars. By outsourcing, you can also trust that the work will be done consistently.
When you outsource, you also lose control of the process. You don’t have control over what the reps say or what they portray to your customers. That said, hiring the right company to outsource your calling to is vital. A good wine telesales company will hire qualified reps who know how to sell wine and will make your winery look great!
One huge advantage to doing your calling in-house, is that your reps are right there in the winery. It gives them the opportunity not just to call, but visit with customers and also allows them to really understand your winery on a level an off-site sales pro never could. This also gives you control over your message as your reps sell your wine.
When doing it yourself, you have to manage the process. When should you call? What should you say? Who should do the calling? What phone systems do you need? These are just a few of the questions you will need to answer if you decide to do your calling in house. Many wineries try to do their own calling but fail to realize that it is a much bigger job than the thought. On top of that, finding staff to call and making sure they are well trained before getting on the phone is vital to make sure they are representing your winery well. Plus, when calling in house, making sure you’re not on violation of TCPA compliance is a daily task.
If you’re ready to start calling your customers, but are unsure about whether or not to do it in house or outsource your calling, Telewine Group can help you answer your questions and help you make the right decision. Get in touch to learn more.