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12
Oct

6 Weeks Until Thanksgiving–Get Your Customers Stocked Up!

Mark Parton

You’ve got 6 weeks until Thanksgiving and no doubt, your customers will be needing wine.  Now it the perfect time to make sure they are stocked up with plenty of wine for Thanksgiving and the holiday parties coming in December too. This time of year you have the perfect reason to call–simply ask if they’re stocked up with enough wine for the Holidays. If they’re not ready to buy just yet, that’s fine. Schedule a call with them for a few weeks out when they will be ready to buy. The sooner you start your calling the better. Chances are neighboring wineries have already started so there’s no time to lose!

Which customers should you call? Calling the top 10% of customers is a great place to start. You know they love your wine and will likely be eager to buy. Chances are, they’ll even thank you for the call. We’ve all had to run to the store at some point during the holidays because we needed wine for a party. By calling and reminding them to buy wine, you’re saving them the hassle. 

Who can do the calling? See if anyone on your staff is interested in doing calling. As long as they have a passion for the product, selling over the phone shouldn’t be too big of a jump for your best wine sales team members. But if your staff isn’t too keen on doing the calling, don’t worry, we’re here to help.

As always when you call your customers, it is important to be a good listener and make sure the call is conversational. While selling wine is the goal, the purpose is simply to keep your winery on your customer’s radar. There’s no need to be aggressive. Your calls should be a soft sell that will give your customers a great experience.