During the Holidays, it is tempting to offer big discounts to incentivize your customers to buy more wine. While this can help you to grow your sales, it can also be a huge mistake. Once you start to discount your wine, customers will expect it again in the future. With that in mind, you have to be very careful when handing out discounts to your customers.
Offer Free Shipping
A discount on shipping is a great way to offer your customers a discount without actually hurting your brand by discounting the wine itself. Customers hate it when they have an unknown shipping charge. A great way around this is to offer flat-rate shipping and when you want to give a discount, eliminate the shipping cost altogether and ship to them for free.
Add-On to the Order
Looking for ways to increase your average sale? The holidays are a perfect time to offer add-on’s. For instance, magnums make great gifts and centerpieces for parties too. Offering them at the end of a sale can help you sell more and make sure your customers are prepared for the season.
Whatever deal you decide to offer your customers, make sure it’s something you don’t mind offering again. When you start giving out deals, customers will begin to ask for them. That’s why discounting the wine directly usually isn’t a smart move. Any deal you give out today, they will expect in the future. Now with less than a week until November, you need to make sure you are doing all you can to give your holiday sales a jolt. Calling your customers this year, is the only way to ensure that they’re buying their wine from you.