S O N D has started and the holidays will be here shortly. Consumers will start stocking up and the big question is, “Will it be your wine they are buying?” Your neighbor winery is calling its customers and there is a good chance that your customers are their customers. Whether you are ready or not, it’s time to get it set up and the calling started. Here is what you need to do:Continue Reading..
The Blog
Jul
So, you decided you want to hire a dedicated phone sales rep for your winery. What are your next steps? Here is a “Punch List” of what you need to get the right candidates in the door:
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Jun
It’s that time of year again where shipping wine gets challenging. In the south it’s already over 100 degrees, but consumers still want their wine. That said, here are a few reasons to call customers, provide exceptional customer service and sell more wine this summer.Continue Reading..
Apr
Scripting gives your reps structure and confidence in knowing what to say when they represent your winery. It is without question one of the most important aspects in a great calling campaign. Here are the four key components to a good calling script.Continue Reading..
Apr
Direct to Consumer Telemarketing has become more challenging to navigate over the last 20 years with laws designed to protect consumers. In 1991, Congress enacted the Telephone Consumer Protection Act (TCPA). If you are not aware of the laws—there is a good chance you’re breaking them. For example, a telemarketer who disregards the National Do Not Call Registry could be fined up to $16,000 for each call.Continue Reading..
Mar
There are so many CRM’s on the market, you may get paralysis by analysis.
Here are three keys to picking the right CRM.Continue Reading..
Mar
For our friends in the Midwest and East coast; the winter has been tough. Thinking about this spring is a matter of sanity and is something to look forward to. For wineries, it’s a perfect time to show customers a little love, clean up customer contact records, and SELL SOME WINE before it gets too hot.
Here are three great reasons to call your customers NOW.Continue Reading..
Mar
One of the most common responses I hear from wineries regarding telemarketing is, “We want to do it in house.” The truth is it gives the winery control of customer messaging, the opportunity to address customer issues directly, and ensures security of their customer database.
Here are three key components to a successful in house telemarketing campaign.Continue Reading..