Establishing best practices for your call center is critical for achieving the best results. Set the standard so that reps know what to expect and be sure you are following telemarketing laws.
A great script gives sales reps structure and confidence with repetition. The four components to a great call script are an intro, reason for the call, offer, and close.
Tracking the sales productivity of reps, campaigns, and products will help you to gauge what works and what does not. Obviously, sales reporting and metrics is key; as well as using software to track phone stats and record calls.