When selling wine direct to consumer, there are a number of ways that you can successfully keep your customers engaged. That said, there is still no better way than through winery telemarketing. Your customers love wine, love to talk about wine, and when you give them a call, you give them an opportunity to share their knowledge of wine. Of course, this also gives them a great chance to buy wine too and stock up on their favorite varietals. Calling can significantly boost your sales and help you offer your customers a great wine buying experience.
Telemarketing often gets a bad rap and it’s easy to understand why. But when it comes to winery telemarketing, it’s a whole different story. Your customers are buying wine, it’s just a matter of whether or not they’re buying it from you. People don’t always think about ordering wine; so giving them a call is just a simple reminder. Just imagine calling your customers and asking if they need a few extra cases for the holidays. Suddenly, they’re thinking of all the holiday parties they’ve been invited to and realize that a good bottle of wine is the perfect hostess gift.
Your not calling trying to sell something they don’t want, you’re calling to sell something they drink all the time. Even if they are busy when you call or don’t need wine just yet, there’s a good chance they’ll be willing to schedule a call for another time. Plus, your customers will enjoy the chance to share their experiences and knowledge about wine. The more they talk, the more likely they are to buy.
With that said, how do you get started selling wine over the phone? At the end of they day, you’ve got two choices: hire and train the staff and do it in-house, or hire someone else to do it. At TeleWine Group, we can start calling your customers and give them great customer service as we sell them more of your wine. Give us a call at (415) 799-WINE to learn more!