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Why Do You Sell DTC?
Okay, maybe that’s a silly question. Obviously it gives your winery another avenue to sell more wine! But if you’re doing it right, DTC sales should be much more than that. Whether you’re calling customers over the phone, or selling through your website, your #1 focus should always be on your customer experience.
Make Your Customer Interactions Count
Your best customers are buying directly from your winery. Chances are, they really love your wine and love sharing it with family and friends. But today, the winery right next door is doing the exact same thing. In order to stay competitive today, you need to go above and beyond.
Is your E-commerce platform implemented in a way that is easy for both you and your customers to use? Are you giving your customers a call to check in and see how they enjoyed your wine? Are you calling them and creating offers based off of their previous purchases? All of these things can help improve your sales and help decrease wine club attrition as well.
When it comes to customer service, don’t be afraid to get a little creative either. Customers love when you make the extra effort and when they need wine for their next special event or simply want to restock their cellar, if you’ve focused on giving them a great experience, you’ll be their first call.